Role: Web Designer
Tools: Figma
Fishstock is a concept for a premium seafood delivery brand, built around the idea of bringing restaurant-quality seafood straight from the ocean to the customer’s doorstep.
The design combines a fresh, contemporary visual identity with a refined e-commerce experience. Inspired by the ocean and the quality of the product, the visual direction uses deep navy tones, crisp whites, and warm golden accents to create a distinctive premium feel.
The concept focuses on clear product presentation and a simple shopping journey, highlighting the subscription box experience, premium seafood portions, delivery process, and chef-curated recipes. Strong imagery, clean layouts, and carefully structured content bring the products to life while reinforcing quality, freshness, and sustainability.
The result is a modern digital storefront designed to make premium seafood feel accessible, desirable, and easy to order.
